BAO Food and Drink Launches Product Line Changing Perceptions of Organic Food
NEW YORK, NY, July 11, 2011 – BAO, New York City’s local manufacturer of kombucha and fermented foods, today announced the launch of a new food line at the Fancy Food Show in Washington D.C.. The food line includes organic BAO RAW SLAW, organic BAO RAW HOT SAUCE, and organic BAO RAW K’CHUP. All of these products are raw, live, fermented, probiotic, vegan, gluten-free, and unpasteurized. They contain no added sugar and are made with local ingredients supporting the regional farming community whenever possible.
At New York City’s only urban fermentation farm, BAO (rhymes with wow) uses the 7,000 year old process of fermentationto instill all its products with probiotics. Fermentation is more familiarly associated with yogurt, bread and cheese; however, fermentation is used to create delicious flavors in a variety of foods while preserving the food’s nutritional value. Probiotic literally means “for life,” and refers to microorganisms in food and drinks that have similar qualities to the helpful bacteria naturally living in our bodies. When consumed, probiotics can break down sugars in food to make them easier to digest, can boost the immune system, and can aid in our bodies’ absorption of nutrients.
“After 20 years in the food industry, I truly believe we have to do more to help people understand the importance of eating live and whole foods,” said Mike Schwartz, BAO co-founder and instructor at the Institute of Culinary Education. “The food we feed our families should be living, as opposed to the pasteurized products with zero nutritional value, so common in the industrialized American diet.”
BAO set out to create a brand that salutes those who have a passion about choosing healthy and organic food as part of their lifestyle. After forty years of growth, the organic food movement is no longer associated with hippies and tree-huggers. Rather, it is a bold and responsible choice to insist on organic, healthy food and reject the constant barrage of advertisements promoting the sweet tasting, processed food and drinks that modern New Yorkers and urban families are bombarded with on a daily basis.
“There is a huge market for more responsible and ethically produced food and we are excited to be part of it,” said Mike Brady, BAO co-founder, “The ketchup industry alone is expected to reach over $3.3 billion dollars in the next few years and we are happy to provide healthy, nutritious, fructose-free alternatives for families to choose from.”
BAO’s line of organic snacks and condiments will be available at grocery stores and health food stores throughout the Northeast. Last year, BAO launched its line of BAO FRESH KOMBUCHA drinks, a sweet and sour, slightly fizzy, alternative to soda made of fermented organic tea.
Bad Ass Organics LLC. (BAO) was created by passionate New Yorkers who combined their expertise in organic foods and entrepreneurism to get great tasting and healthy products into their community. BAO’s goal is to replace products that typically offer zero nutritional benefit (soda, snacks, condiments) with great tasting alternatives that are healthy, organic, and use locally-sourced ingredients and materials when possible. All BAO’s products are made by using the benefits of natural fermentation which instills them with probiotics (living bacteria). The word bao in Chinese means “treasure”, which is what BAO strives to deliver with each batch of handcrafted products. BAO is also an acronym for the company name, Bad Ass Organics, which is a salute to everyone with the bad ass attitude to reject the constant barrage of unhealthy food and drinks and commit to living a healthy lifestyle.
Local New York City beverage manufacturer leveraging new technologies to launch delivery service bringing nutritious beverages to the people
NEW YORK, NY, March 1, 2011 – Bad Ass Organics, New York City’s local manufacturer of kombucha and fermented foods, today announced the launch of its local kombucha delivery service and new e-commerce website (www.drinkbao.com). Kombucha, packed with vitamins and digestive-aiding probiotics, is one of the fastest growing beverage trends in the country and BAO FRESH KOMBUCHA is New York’s first commercially-licensed local manufacturer.
BAO FRESH KOMBUCHA is offered throughout stores and cafes in the Greater New York City area and is arriving at new locations every day. “We know that everyone does not have access to a local market stocked with fresh vegetables and healthy drinks,” said Mike Schwartz, co-founder of Bad Ass Organics. “It is our goal to make nutritious drinks available for people that need them; including the person spending fourteen hours a day at their desk drinking too many diet sodas because it is the only option on hand.”
The new BAO website and Facebook page are launching today to support the delivery of BAO FRESH KOMBUCHA to any home or workplace in Greater New York. The delivery service will cover anywhere in Manhattan, Bronx, Brooklyn, Queens, Staten Island and Long Island, as well as many counties in Upstate New York, Connecticut and New Jersey. All seven BAO FRESH KOMBUCHA flavors are available and there is the option to buy a mixed case that is only available through the drinkbao.com website.
“New technologies make it feasible to execute on business strategies that were previously impossible to consider,” said Mike Brady, co-founder. “By using affordable e-commerce and social media tools and partnering with a handful of delivery and courier services, we are able to make BAO available online and reach more customers in our local market than we could have solely through traditional distribution channels.”
BAO FRESH KOMBUCHA is made from a combination of organic black and green tea, organic cane sugar, and the kombucha culture consisting of probiotic bacteria and yeast. Using a specially designed room in their New York City facility, the tea ferments in a warm environment for a period of time until almost all of the sugar has been converted to a slightly sparkling, refreshing drink containing vitamins, probiotics, enzymes, minerals and healthy organic acids.
Go to drinkbao.com for more information on the product line, the growing number of retail locations across the New York metropolitan area, local delivery details, and company background. To schedule a desk-side tasting and/or book an interview please write firstname.lastname@example.org.
Bad Ass Organics (BAO) was created by two passionate New Yorkers who combined their expertise in organic foods and entrepreneurism to get great tasting and healthy products into their community. The beverage aisle in any supermarket or deli is filled with sugary sodas and teas that add calories to our diet without any nutritional benefits. By using the benefits of natural fermentation, BAO instills all their beverages with probiotics (living bacteria) in low calorie, nutritious drinks. The word bao in Chinese means “precious treasure”, which is delivered in each batch of handcrafted BAO FRESH KOMBUCHA. BAO is also an acronym for the company name, Bad Ass Organics, which is a salute to everyone with the bad ass attitude to reject the constant barrage of unhealthy food and drinks and commit to living a healthy lifestyle.
BAO is a trademark of Bad Ass Organics, LLC.