What’s more bad ass than wanting to make the world a better place through the creation of healthy foods?  When Ian Sage Gaffney co-founded Emmy’s Organics in Ithaca, NY, that’s what he did.  All Emmy’s Organics’ guilt-free desserts are organic, vegan, gluten-free and non-GMO.   That’s pretty bad ass for one cookie.  When he is not making products that are good for our bodies and good for the earth, Ian can be seen riding his motorcycle, in the DJ booth, and even featured in Rolling Stone Magazine.  All this makes him a BAO Bad Ass Legend, but honestly you had us with the “guilt-free macaroon.”


Be Yourself - Drink Kombucha - Drink BAO

New York's Own Kombucha

Let’s start something that combines altruism, community, karma, health, and entrepreneurism.  This is what the team at Hosh Yoga  (Hamid Hamidzadeh, Ty Moses, Becca Broughton and Yuuki Hirano) did when they started their not-for-profit yoga studio in Greenpoint and Williamsburg.  Hosh Yoga is dedicated to spreading the love of yoga and fostering a nurturing yoga community through strictly a pay-what-you-can business model.  Building their studio from the ground up with equal parts will, muscle and mindfulness, these guys walk-the-walk and are true BAO Bad Ass Legends. 


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New York's Own Kombucha

Millions of people live in our amazing city, but bad asses like Margaret Cusack make living here more enjoyable.  Margaret is the president of the Hoyt Street Association and volunteers her time to improve the neighborhood through events like coordinating planting gardens in her neighborhood.  Moreover, she encourages  low income, single women from a local Y.M.C.A. to participate to further strengthen the community.  Cities like New York survive because of the passion from people like Margaret Cusak, which is why we think she is a BAO Bad Ass Legend.


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New York's Own Kombucha

Fans of Bethenny Frankel have probably noticed Bethenny carrying around a new drink on this season of Bravo TV’s hit show Bethenny Ever After.  Look closely and you’ll spot BAO FRESH KOMBUCHA’s cameo “appearances” during most episodes this season.  BAO’s Berry and Original flavors seem to be Bethenny’s favorites.  Bethenny's show airs nationwide every Monday at 10 PM on Bravo TV.

BAO is proud to be the go-to drink for bad ass New Yorkers like Bethenny.  Bethenny’s mission to democratize health while raising a family and taking her businesses to new heights makes her an official BAO bad ass.  Bethenny first discovered BAO when we launched in New York City last year and she was so cool to send a tweet to let us know about her new favorite kombucha.

Wondering where you can get BAO FRESH KOMBUCHA?  Check out our Find in Stores page to find the location nearest you or get local delivery in Greater New York right to your doorstep!

See if you can spot BAO in this season’s episodes:

Bethenny Ever After Episode #1 - “Hoppy Trails to You

  •  In the car ride to Jason’s parents’ house.

Bethenny Ever After Episode #2 - “There is No Normal”

  • On the table in the therapist’s office.

Bethenny Ever After Episode #3 - “Business as Usual"

  • On the table when Bethenny and Jason discuss production of Skinnygirl Margaritas.

Bethenny Ever After Episode #4 - “It’s My Baptism, I’ll Cry if I Want to”

  • On the top shelf of Bethenny’s fridge, on the bedside table when Bethenny and Jason play with Bryn in the bedroom, and in Bethenny’s hand when she and Jason enter the costume store.

Bethenny Ever After Episode #7 - “The Mile High Club”

  •  In Bethenny’s hand while jeans shopping with Jason.

Bethenny Ever After Episode #9 - “Break ‘Em Early”

  • On the table when Bethenny and Jason talk to Skinnygirl CEO David.

How cool is that?  


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New York's Own Kombucha


‎When was the last time you heard anyone recommend farming as a career choice?  That is what the legendary Joel Salatin recommended at his Earth Day speech last week as he made his convincing case about how the average consumer can support a more sustainable, healthier, local food system in the United States.  Joel never backs down, always speaks his mind and proves his points through real life experience.  He is the ultimate BAO Bad Ass Legend.


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New York's Own Kombucha

‎Here is to Gaylord Nelson, a deserving BAO Bad Ass Legend, who as a U.S. Senator established the first Earth Day on April 22, 1970.  Inspired by the energy of anti-war activists, he took it upon himself to make environmental protection part of the national agenda.  Earth Day is now a global event raising the awareness of environmental protection issues for hundreds of millions of people each year.  If that is not bad ass enough, also in 1970 Gaylord called for Congressional hearings on the safety of oral contraception and for the first time forced the pharmaceutical companies to disclose a drug’s side-effect information in its packaging. 


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New York's Own Kombucha

With April being National Recycling Month, we want to recognize William Rittenhouse America's father of recycling as an old style BAO Bad Ass Legend. William founded the first paper mill to use recycled materials in 1690 near the city of Philadelphia, Pennsylvania with all of the mill's fiber for hand papermaking being obtained from discarded rags and cotton. William knew recycling was good for business, good for customers and good for the environment.  That is bad ass.


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New York's Own Kombucha

Thank you to Gene Baur for spending 25 years fighting for the ethical treatment of farm animals.  A true BAO Bad Ass Legend, Gene co-founded the Farm Sanctuary which works to protect farm animals from cruelty, inspire change in the way society views and treats farm animals, and promote compassionate vegan living.  While vegans are definitely bad ass, please remember you don’t have to be a vegetarian to want to fight for the rights of farm animals.  You can visit the New York Shelter in Watkins Glen, New York, "175-acre New York farm is set amidst rolling green hills and forests in the Finger Lakes Region of upstate New York."


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New York's Own Kombucha

Movie star, icon, activist, lover, fighter, bad ass legend…Liz Taylor.  "I call upon you to draw from the depths of your being — to prove that we are a human race, to prove that our love outweighs our need to hate, that our compassion is more compelling than our need to blame." 
— Elizabeth Taylor (1932-2011


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New York's Own Kombucha

Many bad ass legends are made when the average person must face real adversity. The remaining workers at the Fukushima Nuclear Plant in Japan have put aside their own interests for the interests of their neighbors.  The grateful and anxious nation of Japan looks on as these workers struggle to avert disaster.  Good luck and best wishes to these bad ass legends.



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New York's Own Kombucha